Content Strategist

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Athletigen is a user-focused business where education, awareness, and advancement of the field of personalized genetics are as important to us as great collaborative design solutions. Reporting to the Marketing & Communications Manager, we are seeking a Content Strategist who is creative yet business oriented, understands the user perspective and the type of content required for them to meet their desired outcome.  

Key Responsibilities:

  • Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone
  • Developing holistic content strategies based on user- and business-goals
  • Become a subject-matter expert and a content “librarian”
  • Help define content-driven site as well as page level-needs and content structure
  • Thinking about the user, and the user experience first and always
  • Collaborate with product managers, account representatives and other writers to design and fulfill campaign goals
  • Stickhandle campaign deliverables from various campaign contributors
  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics

Core Skills

  • Strategic and creative thinker
  • Customer service and client focus
  • Ability to clearly communicate complex or demanding subject matter, either verbally or in written form
  • Flexibility to work both independently and contribute as part of a comprehensive strategy and design team
  • Ability to multitask and meet tight deadlines on multiple projects
  • Athletic experience & passion
  • Strong interest in sport science, nutrition, health and technology

Minimum Qualifications

  • Bachelor’s degree (Preferably in Marketing, Journalism, Communications or Public Relations) or equivalent experience;
  • Strong ability to plan, prioritize, and carry out complex writing projects with high attention to detail along the way
  • Exceptional creative communication skills (written and oral) is required

Strong Assets

  • Experience with WordPress
  • Agency experience

What We Offer:

We empower our employees to take independent initiative, to be creative with their problem solving and to be drivers of progress.  We believe good ideas can come from anyone regardless of their background and experience level.  

We offer a competitive salary, group health benefits and access to our Employee Share Option Plan. We work in a bright, open environment in downtown Halifax, NS. The coffee is free everyday, breakfast provided Fridays, Fit 4 Less memberships and we have the requisite ping pong table.

Sound like a home for you? Please apply and help us accelerate discovery by delivering genetics to everyone.

Hours: Full-time

Location: Halifax, NS

Contact: Please send cover letter, resume & blog post sample to We look forward to hearing from you.


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